Finland Promotion Board

The Finland Promotion Board (FPB), appointed by the Prime Minister, leads and coordinates the work to promote Finland’s country image. The network brings together representatives from public administration, as well as organisations from the private and third sectors. The FPB is chaired by the Under-Secretary of State for International Trade at the Ministry for Foreign Affairs. Its vice-chairs are the Director General of Business Finland and the Director of Communications at the Prime Minister's Office. The Foreign Ministry’s Brand Finland Unit serves as the FPB Secretariat.

The FPB’s work is built on networking. Its Management Group comments on matters relating to Finland’s country brand work, provides direction for the work and sets the main annual themes. The Management Group also guides the development of the shared tools for country brand work, and commissions and makes use of relevant research.

A Task Force supports the Management Group’s strategic work. Representatives of all FPB member organisations can take part in Task Force meetings. The Task Force helps put the Management Group’s policies into practice and contributes to the planning and development of country branding content.