Unit for Public Diplomacy

The Unit for Public Diplomacy plans and directs the country branding work of the Foreign Service and is responsible for producing and implementing the content of country branding work in cooperation with stakeholders. The unit serves as the Secretariat of the Finland Promotion Board, which directs country branding work and is responsible for its coordination at the national level.

The main duties of the Unit for Public Diplomacy are:

1. planning, directing and implementing public diplomacy and country branding work in the Foreign Service
2. producing content and services for country branding work and country branding communications for the Ministry and its missions abroad
3. national coordination of country branding as the Secretariat of the Finland Promotion Board
4. provision of expert services within the Finland Promotion Board, including coordination and production of international web communications supporting country branding.