Unit for Public Diplomacy

The Unit for Public Diplomacy plans and directs the country branding work of the Foreign Service and is responsible for producing and implementing the content of country branding work in cooperation with stakeholders. The unit serves as the Secretariat of the Finland Promotion Board, which directs country branding work and is responsible for its coordination at the national level.

The main duties of the Unit for Public Diplomacy are:

  1. planning, directing and implementing public diplomacy and country branding work in the Foreign Service
  2. producing content and services for country branding work and country branding communications for the Ministry and its missions abroad
  3. national coordination of country branding as the Secretariat of the Finland Promotion Board
  4. provision of expert services within the Finland Promotion Board, including coordination and production of international web communications supporting country branding

Email

  • VIE-50@gov.fi

Post address

Unit for Public Diplomacy
PO Box 176
00023
GOVERNMENT
FINLAND

Visiting address

Laivastokatu 22
00160
HELSINKI
FINLAND

Personnel

Mika Kukkonen
Director
  • +358 295 350 390
Sima Al-khafaji
Content and Communications Specialist
  • +358 295 350 349
Peter Marten
Managing Editor
thisisFINLAND.fi
  • +358 295 351 132
Paula Parviainen
Senior Adviser
  • +358 50 473 8090
Onni Aflatuni
  • +358 295 350 404
Mika Hammarén
Specialist
Communications
  • +358 295 351 316
Elina Järvenpää
Specialist
Communications
  • +358 295 350 481
Meira Pappi
Chief Senior Specialist
Country Image
  • +358 295 351 367
Anna Ruohonen
Specialist
Communications
  • +358 295 351 022

E-mail addresses are in the form: forename.surname@gov.fi. Scandinavian characters are replaced by: ä=a, ö=o, å=a.