Media cooperation

Description What is done in the programme or project and why, what results are pursued, who benefits from the activities and who are involved in the implementation.

The implementation of the goals of Finland´s development policy relies on the essential support of Finnish citizens and the relevant interest groups. The Unit for Development Communications supports the Ministry´s departments and units in charge of development policy and development cooperation in communicating about their work. The common goal is to make both the policies and their relevance as well as the results of Finland´s development cooperation known among the stakeholders and the Finnish public. The guidelines for all the Ministry communications are openness, clarity and reliability. Timely communications, active cooperation with the media and strategic work with the stakeholders are all needed. Long-term global education is equally important as it paves the way for global citizenship. According to the polls, the Finns mostly learn about developing countries and development policy and cooperation through the media. Systematic cooperation with the media provides visibility for development policy and improves Finnish journalists´ interest and capacity to report fact-based on the theme. It also aims at enforcing the interaction between the development policy leadership and the media. The allowance for media work, 50 000 euros, is reserved for varied activities in 2020. The allowance is used, among other things, to organise an induction course (Development Academy) for journalists.