Audio-visual material and videos

Description What is done in the programme or project and why, what results are pursued, who benefits from the activities and who are involved in the implementation.

The realisation of the objectives of Finland's development policy requires support from citizens and their confidence in the effectiveness and potential impact of any actions taken. The MFA's Development Communications Unit is responsible for raising public awareness about global development issues and the objectives, themes and results of Finland's development policy. Effective development communications require that medium and message meet citizen and stakeholder needs, that texts be written in clear language, and that each message be tailored to its target group. Information is made available not only through traditional official channels but also via social media and at public events. Specific programmes are being prepared to help the media learn about development issues and development cooperation. Each year the Development Communications Unit (VKO-40) awards funding for the production of TV programmes on development issues. The purpose is to promote production of Tv broadcasts dealing with development policy and development cooperation and to give them a higher profile on Finnish TV channels. The objective is that sponsored programmes would handle issues relating to development problems and development cooperation from different angles and support global education provided in schools and elsewhere in the Finnish society. Finnish production companies can apply for the support. Of the appropriation, EUR 10 000 has been reserved for the purchase of photographs/videos and rights to them.