Special Campaigns

Description What is done in the programme or project and why, what results are pursued, who benefits from the activities and who are involved in the implementation.

The realisation of the objectives of Finland's development policy requires support from citizens and their confidence in the effectiveness and potential impact of any actions taken. The MFA's Development Communications Unit is responsible for raising public awareness about global development issues and the objectives, themes and results of Finland's development policy. Effective development communications require that medium and message meet citizen and stakeholder needs, that texts be written in clear language, and that each message be tailored to its target group. Information is made available not only through traditional official channels but also via social media and at public events. Specific programmes are being prepared to help the media learn about development issues and development cooperation. Information is made available not only through traditional official channels but also via social media and at public events. Specific programmes are being prepared to help the media learn about development issues and development cooperation. In 2014, the appropriation will be used for campaign materials and the production of other communications targeted to citizens.