#HELSINKI2018 Media Center at Finlandia Hall offers Finnish experiences
The meeting of the US and Russian Presidents in Helsinki puts Finland in the spotlight of international media attention. The Finnish Ministry for Foreign Affairs together with the City of Helsinki will take advantage of this opportunity for its country branding. We will make sure that all services run smoothly and that our international media guests can have a unique experience.
The international Media Center at Finlandia Hall will open on Sunday 15 July. We have coined the center: Probably the Happiest Media Center in the World. It offers quality services, Finnish food specialities, a shipping container converted into a sauna and a cosy Helsinki Lounge furnished with Finnish design where you can watch the FIFA World Cup Final.
“In addition to a pleasant interior design for football fans, the Lounge serves Finnish craft beers and sweets,” said Vappu Mänty, Director of Sales and Marketing, Helsinki Marketing.
The staff of the Foreign Ministry are happy to help all reporters in finding the right contacts for interviews and places to visit. Experts specialised in Arctic matters, in particular, are well-represented in the Media Center. There are complimentary info tablets for media use. The #HELSINKI2018 App is used for internal communications for media representatives in the Media Center.
Country-branding experts in the Foreign Ministry planned the menus together with the staff of the Finlandia Restaurant. We serve locally produced organic products, some of which are traditional Finnish foods and others are novelties. You will find, for example, trout from Åland, mashed potato prepared from Lapland potatoes, rolled oat flatbread, Karelian pastries, pulled oats and cricket bread. For dessert there is blueberry cake, Finnish lingonberry rye pie, sea buckthorn cheese cake and chocolate mousse with seasonal Finnish berries. Special dietary requirements have been taken comprehensively into account. There is a wide variety of vegetarian and vegan options.
“Adjacent to the outdoors sauna there is a stand with fresh strawberries and peas in a pod in a genuinely Finnish style. Instead of ordinary water bottles, we offer reusable bottles that you can fill with the world’s best tap water,” said Meira Pappi, Country Branding Specialist, Foreign Ministry.
The overarching country branding message is that the Finnish society functions smoothly and is easily able to set up a meeting of this magnitude at short notice, with due consideration for sustainable development principles.
Helsinki Lounge at the #HELSINKI2018 Media Center features:
- Bright Finland
- Eropan Oy/Boatsauna
- The Helsinki Distilling Company
- Made by Choice
- Maku Brewing
- Sauna from Finland
- Woltti Group
- T:mi J. Vaahtokari
Meira Pappi, Country Branding Specialist, Ministry for Foreign Affair, tel. +358 40 140 8940
Vappu Mänty, Director of Sales and Marketing, Helsinki Marketing, tel. +358 50 401 3548
The Foreign Ministry’s email addresses are in the format firstname.lastname@example.org.